Unanimous AI is survey tool for market research that utilizes AI to get more authentic answers from participants. The startup is in their beginning stages and needed a redesign for their mobile app to get them investors for funding. As the lead UI designer, I was tasked to design one screen as a guide for the rest of the app to develop.
Created as part of my internship at Mentor Creative Group.
Skills
UI Redesign and Visual System
Overview
The initial app was designed without a designer's expertise. After a meeting with the team at MindMix, we identified several issues: the design was cluttered with too many elements, featured outdated and harsh elements, and lacked simplicity. This resulted in a visually unappealing and less engaging user experience for customers
Original design by Unanimous AI for MindMix
STYLE OPTIONS
To address these design issues, I developed three distinct design options for the team to choose from: simplistic for enhanced usability, gamified for an engaging and interactive experience, and high tech for a modern and sophisticated look. They ultimately selected elements from each style, combining them into a cohesive design that maintained a sleek and simple aesthetic while incorporating gamified features to boost user engagement.
SOLUTION
Create a sleek, simple design enhanced with gamified features to improve user engagement.
Style Guide
To hand-off to developers, I built a style guide along with examples of the final design.
Final Implementation
Reflection
WHAT I LEARNED
DESIGN SPRINT WITH A REAL CLIENT
As this was my first experience as a Lead UI Designer for a client-facing project, I felt the pressure to deliver a product that I could be proud of and that accurately represented the client's vision. Despite a tight one-week timeline, I gained invaluable skills and insights into the professional design process. The client was highly satisfied with the final product and appreciated how I packaged up the final design with a style guide for implementation. This experience, though brief, made me feel that I had truly made a difference during my internship and my own creative process.
TESTIMONIAL
"Taylor (at Mentor Creative Group) worked on a project for Unanimous AI. The work she did was very well done and everything was handled very professionally. It was a successful effort and Taylor was a pleasure to work with."
— Louis Rosenberg, CEO of MindMix